MILLER GENUINE DRAFT was launched in 1986 in the US with the unique cold-filtered brewing process and has become one of the top brands. MILLER GENUINE DRAFT is the largest international brand in the worldwide SABMiller portfolio and in more than 60 countries at home. Due to the special brewing process, MILLER GENUINE DRAFT is a mild "easy-to-drink" lager beer of the American style. The "twist-off" closure makes opening the bottle uncomplicated and appeals especially to the urban, young target group.
